Arattai (Let's Make It The Brand)
In a country like India, where so many languages are spoken, naming a product in just one language can make it difficult for people who speak other languages.but the truth is — no name is truly “easy” or “hard.”
When the product’s quality is good, people accept the name wholeheartedly.look at Mercedes or Volkswagen. Are these names easy to pronounce? Not really. Yet they are on everyone’s lips.so let’s keep it #Arattai — at least for now.
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