The human brain makes approximately 35,000 decisions per day.
Around 200 of those are about food.
Fewer than 100 are genuinely conscious.
The rest are made on autopilot — habit, environment, emotion.
Every addiction, every habit, every impulse purchase happens in the 34,900 decisions you're not paying attention to.
The people who know this best aren't scientists.
They're advertisers.
SOURCE: Various cognitive science research, including Cornell / University of Leeds estimates.
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